Website Demographics

Our database is the purest list of high net-worth individuals in the world. We know how to consistently and effectively communicate with the ultra high net-worth crowds. This website caters to their individual needs via the most desired products and services, and at the top of the list is real estate. Our rapidly growing database is the golden key most companies desire.

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Website Traffic

The Luxury Brokers is the fastest growing site on the web. Currently this site is peaking at 1,000 luxury home hits per hour! The most impressive aspect of our traffic is it's affluency. Our site controls the the most affluent demographic on the web today.

 

Traffic Categories

Our Private Database

• 122,148 Millionaires with minimum net-worth of $2 Million (United States)
• 205 Billionaires (International)

  • Collective net-worth is 278 billion U.S.D.
  • Total Average net-worth is 23.7 million U.S.D.

About our Screened Millionaires (marketed by direct mail campaigns)

• Average individual net-worth of our millionaires is 3.7 million U.S.D
• Collective net-worth of our millionaires 7.2 billion U.S.D.
• Highest net-worth is worth 970 million U.S.D
• Minimum net-worth is 2 million U.S.D
• 22 percent have a net-worth over 10 million U.S.D.
• 78 percent have a net-worth between 2 million and 10 million U.S.D.

About our Screened Billionaires (marketed by direct mail campaigns)

• Collective net-worth of our billionaires is 288.7 billion U.S.D.
• Average individual net-worth is 4.9 billion U.S.D
• Highest net-worth is 48.5 billion U.S.D
• Lowest net-worth is 1 billion U.S.D.

About our TV Campaigns

• 74% of viewers are between ages 25 - 54
• The median age is 44
• 23% of households generate over $100K (AVG $300K)
• 75% of viewers are married
• 84% own a residence

About our Print Campaigns (Magazines)

• Average age: 41
• Average household income: $208,000 
• 40% own 2 or more properties
• Average value of primary residence: $817,000

70% plan to buy or sell a luxury property

Of those:

• 55% plan to buy in the next 12 months
• 64% plan to sell in the next 12 months (some need to buy and sell)

What Influences Their Choices of Broker/Agents

• 47% Agents marketing services/reputation 
• 45% Agents knowledge of the market
• 31% Used agent in previous transactions
• 9% Referral
• 7% Agent's company affiliation

 

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